It’s not easy for a $63 billion company to make a
successful pivot, but if eBay manages to pull it off, it will be one for the
history books. The e-commerce giant has been shifting focus from being primarily
a marketplace to a mobile commerce giant with a dash of personalization. And
there are serious signs of life. eBay did a staggering $5 billion in mobile
commerce last year and expects to see $10 billion in transactions on mobile
devices this year.
Then there’s eBay-owned PayPal, which has a 100 million-plus active user base, but has not been known as being the most innovative payments company, especially with competitors like Square and others in the mix. But with a new president at the helm, PayPal is shifting product development and looking to bring more innovation the the payments giant.
As Gartner analyst Gene Alvarez says during an interview, “eBay is not just a marketplace anymore. With the acquisitions of GSI, Milo, and Magento, the company is looking to bring together a broad set of ecommerce capabilities.” Through these acquisitions, as well as the purchase of Hunch, Svvply, Card.io (PayPal) and others, it’s clear that eBay has a broader vision for its future beyond simply auctions.
We also sat down with eBay’s Vice President of Mobile, Steve Yankovich; eBay’s Chief Marketing Officer for North America, Richelle Parham; and PayPal President David Marcus to discuss the company’s future strategy and product innovations when it comes to mobile, personalization, and payments.
Steve Yankovich, eBay’s vice president of Mobile, actually started eBay’s mobile efforts back in 2009. He says that across all products at eBay now, product managers and engineers are instructed to “think mobile first.” “We are constantly thinking of how we can promote and build products around mobile. First and foremost, we ask how do we surface this experience on mobile,” he explains.
In 2009, eBay was contemplating whether to invest in the mobile web or native apps. Yankovich pushed to do it all, and it seems to have paid off. The company just crossed 100 million downloads of its mobile apps, which include the basic buying and selling marketplace app,Kitchen floor tiles at Great Prices from Topps Tiles. barcode scanning app Red Laser, dedicated apps for verticals (i.e. eBay Motors, fashion) and more.
eBay is also looking to use mobile phones’ cameras in more advanced ways when it comes to identifying products via image recognition. eBay is also exploring how to use voice to reduce friction with mobile purchases.
“We are moving at racetrack speed to keep innovation going on mobile and we are going all in, not toe dipping,” says Yankovich. He’s focused on creating snack-size experiences for users, executing design of the apps with speed and simplicity. Sellers need to be able to triage an offer on the go, and buyers need to receive alerts of items on sale at optimal times to their schedules. Part of this invoAeroScout is the market leader for rtls solutions and provide complete wireless asset tracking and monitoring.lves personalizing the experience for the user, he explains.
Alvarez agrees that personalization is going to be a key driver for sales and engagement for eBay in the future. “Personalization still contributes to the average basket size for many companies, but if you bring this to mobile, you get contextual personalization, and there’s a lot of potential in combining location technologies with personalization.
But the other piece to personalization is timing. Parham says that the company is focused on continuing to serve up the right inventory at the right time based on data eBay is collecting.Choose quality sinotruk howo concrete mixer products from large database. They also recently launched a new automated return center for buyers and sellers to streamline the returns process. eBay has been promoting its buyer protection promise against any fake or misrepresented goods on the site.
eBay has also debuted a new slogan in its TV commercials. The old slogan was “When it’s on your mind, it’s on eBay.Find solar panel from a vast selection of Solar Panels.” The new slogan is “From the new to the hard to find, when it’s on your mind, it’s on eBay.HOWO is a well-known tractor's brand and howo tractor suppliers are devoted to designing and manufacturing best products.” Parham says that this description more accurately lets shoppers know that the site has a wide variety of merchandise on the site, whether it is brand new items with tags or used items.
Then there’s eBay-owned PayPal, which has a 100 million-plus active user base, but has not been known as being the most innovative payments company, especially with competitors like Square and others in the mix. But with a new president at the helm, PayPal is shifting product development and looking to bring more innovation the the payments giant.
As Gartner analyst Gene Alvarez says during an interview, “eBay is not just a marketplace anymore. With the acquisitions of GSI, Milo, and Magento, the company is looking to bring together a broad set of ecommerce capabilities.” Through these acquisitions, as well as the purchase of Hunch, Svvply, Card.io (PayPal) and others, it’s clear that eBay has a broader vision for its future beyond simply auctions.
We also sat down with eBay’s Vice President of Mobile, Steve Yankovich; eBay’s Chief Marketing Officer for North America, Richelle Parham; and PayPal President David Marcus to discuss the company’s future strategy and product innovations when it comes to mobile, personalization, and payments.
Steve Yankovich, eBay’s vice president of Mobile, actually started eBay’s mobile efforts back in 2009. He says that across all products at eBay now, product managers and engineers are instructed to “think mobile first.” “We are constantly thinking of how we can promote and build products around mobile. First and foremost, we ask how do we surface this experience on mobile,” he explains.
In 2009, eBay was contemplating whether to invest in the mobile web or native apps. Yankovich pushed to do it all, and it seems to have paid off. The company just crossed 100 million downloads of its mobile apps, which include the basic buying and selling marketplace app,Kitchen floor tiles at Great Prices from Topps Tiles. barcode scanning app Red Laser, dedicated apps for verticals (i.e. eBay Motors, fashion) and more.
eBay is also looking to use mobile phones’ cameras in more advanced ways when it comes to identifying products via image recognition. eBay is also exploring how to use voice to reduce friction with mobile purchases.
“We are moving at racetrack speed to keep innovation going on mobile and we are going all in, not toe dipping,” says Yankovich. He’s focused on creating snack-size experiences for users, executing design of the apps with speed and simplicity. Sellers need to be able to triage an offer on the go, and buyers need to receive alerts of items on sale at optimal times to their schedules. Part of this invoAeroScout is the market leader for rtls solutions and provide complete wireless asset tracking and monitoring.lves personalizing the experience for the user, he explains.
Alvarez agrees that personalization is going to be a key driver for sales and engagement for eBay in the future. “Personalization still contributes to the average basket size for many companies, but if you bring this to mobile, you get contextual personalization, and there’s a lot of potential in combining location technologies with personalization.
But the other piece to personalization is timing. Parham says that the company is focused on continuing to serve up the right inventory at the right time based on data eBay is collecting.Choose quality sinotruk howo concrete mixer products from large database. They also recently launched a new automated return center for buyers and sellers to streamline the returns process. eBay has been promoting its buyer protection promise against any fake or misrepresented goods on the site.
eBay has also debuted a new slogan in its TV commercials. The old slogan was “When it’s on your mind, it’s on eBay.Find solar panel from a vast selection of Solar Panels.” The new slogan is “From the new to the hard to find, when it’s on your mind, it’s on eBay.HOWO is a well-known tractor's brand and howo tractor suppliers are devoted to designing and manufacturing best products.” Parham says that this description more accurately lets shoppers know that the site has a wide variety of merchandise on the site, whether it is brand new items with tags or used items.
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