2012年6月10日星期日

When you are pushed to swallow

Long ago, one consulted a particular doctor on the basis of how popular he was among family and friends. You knew he was the man for you if you heard reactions like: "He's cured my gout without making me give up beer!" or "He doesn't prescribe strong medicines unless you are dying."

But one day the family doctor disappeared and a range of medical specialists appeared to replace him.This is a really pretty round stonemosaic votive that has been covered with vintage china .Ekahau rtls is the only Wi-Fi based real time location system solution that operates on any brand or generation of Wi-Fi network. At some point, you realised dejectedly that they were here to stay.

Today these specialists' are ensconced in hospitals that resemble five star hotels. Many are busier negotiating pay packages than attending to patients.

They have BMWs and PR agents, both crucial to maintaining their image: Saving lives has become a competitive business after all.

Medical PR has consequently become a big industry too, with plenty of players stepping on to the bandwagon. Every private health care setup and doctor is supported by a PR agency who works around the clock to sell any and every procedure that adds to their bank balance.

Daily press conferences are hosted in hospitals to tout the benefits of various surgeries, all described as "life-saving". Patients (sometimes 90 year olds) with new kidneys,Bathroom floortiles at Great Prices from Topps Tiles. knees, or both are paraded around the room and willingly pose for photos with their doctors,TBC help you confidently buymosaic from factories in China. the saviours. Even if they are visibly hobbling, the press release will describe their "miraculous recovery" in glowing terms.

Since obesity and infertility are the hot issues these days, solutions for these are pushed harder than others. Bariatric surgery can rid you of those tyres around your belly and IVF is the way out of childlessness. The claim to fame for IVF clinics comes from random factorsone clinic has been pushing the number of Australian couples it caters to. "The figure has gone up by 40 per cent," says the press release. Another brazenly claims it can manipulate the sex of the foetus in vitro, in the 8th month.Rubiks cubepuzzle.

A new super specialty hospital opens every week and getting business for doctors in these set-ups couldn't be easy. But here too, PR agencies have come up with ingenious methods of promotion: The "Dracula" facial done in one such hospital is being pushed endlessly at health journalists in town.

This treatment is apparently unique since it uses an injection of the patient's own blood to rejuvenate her face.

Ironically this hospital has some of the best cancer specialists in town. But obviously the novelty of a vampire like procedure is easier to market than a cancer cure.

Since PR agencies have no qualms whatsoever about the claims they make on behalf of doctors and institutions, it's up to us to subject whatever they tell us to scrutiny.

Any time you are told that a procedure has been done for the "first time in India", get onto Google and check this out. Google doctors before you waltz into their clinics and schedule surgeries-after all you don't want someone who's an expert in shoulder repair to be doing your hip surgery.

Believe me, this is entirely possible - after all, we have plastic surgeons advising us on how to deal with depression and insomnia (one such professional is constantly quoted in the papers) and orthopaedics telling us how to cure diabetes.

So don't, just DON'T rush in for a vampire facial, however exotic it sounds, unless you can talk to at least ten people who say it worked for them. And make sure you ask for a "before" and "after" picture to confirm.

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