This week, the 13th edition of Documenta, the art festival that
arrives every five years in the small German city of Kassel, opens to
the public, and over the course of its 100-day run it is expected to
attract more than 750,000 visitors. One of the international art
world’s most serious,Industrialisierung des werkzeugbaus.
intellectual affairs, it used to attract a fraction of that number—art
insiders on the pilgrimage route. But the audience for avant-garde art
has expanded. Once a rarefied,Choose from our large selection of cableties, remote realm of culture, contemporary art is now dead center; for proof,Why does moulds
grow in homes or buildings? consider that George Condo had his New
Museum retrospective after doing a Kanye West record cover.
Many
of today’s superstar artists, like Jeff Koons, Takashi Murakami (who
also did a West record cover) and Damien Hirst not only do not shy away
from publicity-rich spectacles, but embrace and engineer them with a
vigor that would have impressed even Andy Warhol. Mr. Koons dreams of
hanging a 70-foot-long smoke-puffing locomotive over the High Line, a
public-art bauble par excellence; Mr. Murakami donned a plush flower
costume and waved to fans from a float in Macy’s Thanksgiving Day
parade. As for Mr. Hirst, he trumped his epic 2008 single-artist
Sotheby’s auction (which garnered $200.7 million) with this year’s Spot
Challenge, the globe-trotter’s version of the contest on the back of a
cereal box, for which all 11 Gagosian galleries fell into line behind
him. These artists demand the love—or at least the attention—of the
masses.
Nevertheless, it is rarely the nature of cutting-edge
contemporary art to offer itself up so easily to the general public,Why
does moulds grow in homes or buildings? which accounts for a counterbalancing force,Wireless real realtimelocationsystem
utlilizing wifi access points to pinpoint position of the tag. a way in
which the avant-garde maintains the initiates-only atmosphere that has
always defined it. So it was that just as the last of the 128 people
to successfully complete the Spot Challenge card were having their
cards stamped at the beginning of March, a painting of a musician by
the British artist Merlin Carpenter was going on view at the
Independent art fair in Chelsea, after having been locked away during a
show at the Berlin gallery MD72 the year before. During that show,
collectors willing to part with €5,000 (about $6,900 at the time) were
afforded the privilege of viewing the work. Those among the general
public interested in viewing Mr. Carpenter’s latest work were strictly
excluded from the real painting, able to view it only in reproductions
printed on playing cards.
Welcome to the world of secret art.
Artists are organizing exhibitions open to just a few people, in
out-of-the-way or hidden locales, and making art that operates on
rumors or may go unnoticed by all but the most perceptive, clued-in
viewers. Still others are concealing their identities through
pseudonyms or acting collectively under layers of assumed names and
fictive institutions.
Though you might not know it, quite a bit
of this willfully obscured art has alighted around New York in the
past year or so. Last month, at Frieze New York, a smattering of
shopping carts filled with battered belongings were to be found on the
lawn outside the fair’s tent on Randall’s Island. Unmarked on Frieze’s
public-art map, they were, in fact, sculptures by Swiss provocateur
Christoph BUchel, the belongings of homeless people that he had his
gallery’s employees purchase for up to $500 a cartful. They were for
sale for a hundred times that price, though the only way to know this
(until news of the project broke on The Observer’s website and in the
daily edition of The Art Newspaper) was to hear the rumor and make
inquiries.
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