Restaurant Brands NZ has added another name to its stable of overseas franchises – Carl's Jr.An Air purifier is a device which removes contaminants from the air. – the fast food company famed for making the worst burgers healthwise in the US and using provocative Paris Hilton ads to sell its wares.Choose from our large selection of Cable Ties,
The company which introduced New Zealanders to the KFC Double Down – a filling of bacon and cheese edged between two deep fried chicken breasts – said it will launch its first Carl's Jr. restaurant in the middle of next year having recently signed an agreement with US parent company CKE Restaurants Inc.
The move comes as Restaurant Brands continues to tweak its product mix and market position by selling its unprofitable Pizza Hut stores while continuing to push the KFC and Starbucks brands.
"For a while now we've been talking about a fourth brand, and we always envisaged that we would bring Taco Bell to New Zealand," said Restaurant Brands chairman Ted van Arkel. "Owner Yum! were not ready to bring Taco Bell to this part of the world, so we started to look for alternatives, and in our portfolio there was a beef burger missing."
Under the terms of the deal, the company has exclusive rights to develop the burger business throughout New Zealand,Hand-painted Chinese porcelain tiles on the floor of a Jewish synagogue in Cochin, with the exception of Auckland where it will co-exist with existing franchisee Forsgren NZ, which operates two Carl's Jr. outlets in the city.
Forsgren is owned by Barry Forsgren and brother-in-law Michael Jones, the former All Black great.
Under the deal between Restaurant Brands and CKE, Forsgren will be allowed to add an additional six stores to portfolio.
"The rest of New Zealand is an open canvas and certainly Wellington is on the radar," said chief executive Russel Creedy.
Carl's Jr. will launch into an already crowded market with the likes of McDonald's, Burger King, Burger Wisconsin, Burger Fuel and Wendy's all operating national brands, and has the potential to face the same challenges currently forcing it to consolidate its footprint in the overcrowded pizza segment.
An analyst, who asked not to be named, said: "As is often the case in New Zealand,Muyoung mould specializes in manufacture Plastic molding, there are more players than there need to be."
The company is banking on the unique features of the Carl's Jr. franchise - table service, mix-and-match menu options,We offer lots of zentai suits for sale. and mega calorie meals – to give it the edge in the market, with Creedy envisaging rolling out 50 stores countrywide over a five to 10-year process.
Certainly the high-calorie meals are not likely to put New Zealanders off based on the five-week KFC double down promotion, with junk food fans queuing for the greasy meal to the horror or nutritionists and health nuts when it launched earlier this year.
Other market commentators are being more sangfroid about the company's prospects.
"It's extremely unlikely that this business will be the size of KFC, but it adds another string to the bow," said Forsyth Barr equity analyst Guy Hallwright.
Competitors, likewise, are taking notice but aren't packing up shop just yet.
"It would be unrealistic to think that Carl's Jr. will leave us totally unaffected but we must keep adapting to stay ahead of them," said Fay Stretch, marketing manager for Wendy's.
The company which introduced New Zealanders to the KFC Double Down – a filling of bacon and cheese edged between two deep fried chicken breasts – said it will launch its first Carl's Jr. restaurant in the middle of next year having recently signed an agreement with US parent company CKE Restaurants Inc.
The move comes as Restaurant Brands continues to tweak its product mix and market position by selling its unprofitable Pizza Hut stores while continuing to push the KFC and Starbucks brands.
"For a while now we've been talking about a fourth brand, and we always envisaged that we would bring Taco Bell to New Zealand," said Restaurant Brands chairman Ted van Arkel. "Owner Yum! were not ready to bring Taco Bell to this part of the world, so we started to look for alternatives, and in our portfolio there was a beef burger missing."
Under the terms of the deal, the company has exclusive rights to develop the burger business throughout New Zealand,Hand-painted Chinese porcelain tiles on the floor of a Jewish synagogue in Cochin, with the exception of Auckland where it will co-exist with existing franchisee Forsgren NZ, which operates two Carl's Jr. outlets in the city.
Forsgren is owned by Barry Forsgren and brother-in-law Michael Jones, the former All Black great.
Under the deal between Restaurant Brands and CKE, Forsgren will be allowed to add an additional six stores to portfolio.
"The rest of New Zealand is an open canvas and certainly Wellington is on the radar," said chief executive Russel Creedy.
Carl's Jr. will launch into an already crowded market with the likes of McDonald's, Burger King, Burger Wisconsin, Burger Fuel and Wendy's all operating national brands, and has the potential to face the same challenges currently forcing it to consolidate its footprint in the overcrowded pizza segment.
An analyst, who asked not to be named, said: "As is often the case in New Zealand,Muyoung mould specializes in manufacture Plastic molding, there are more players than there need to be."
The company is banking on the unique features of the Carl's Jr. franchise - table service, mix-and-match menu options,We offer lots of zentai suits for sale. and mega calorie meals – to give it the edge in the market, with Creedy envisaging rolling out 50 stores countrywide over a five to 10-year process.
Certainly the high-calorie meals are not likely to put New Zealanders off based on the five-week KFC double down promotion, with junk food fans queuing for the greasy meal to the horror or nutritionists and health nuts when it launched earlier this year.
Other market commentators are being more sangfroid about the company's prospects.
"It's extremely unlikely that this business will be the size of KFC, but it adds another string to the bow," said Forsyth Barr equity analyst Guy Hallwright.
Competitors, likewise, are taking notice but aren't packing up shop just yet.
"It would be unrealistic to think that Carl's Jr. will leave us totally unaffected but we must keep adapting to stay ahead of them," said Fay Stretch, marketing manager for Wendy's.
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