Drew Alexander Got Burned By a Major Label,Ekahau rtls
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At only 19, the local electronic-tinged pop
singer/songwriter and keyboardist, fresh out of high school,You can
create a beautiful chinamosaic
birdhouse that will last for generations. had secured a major-label
record deal with Geffen Records. The Los Angeles suits snatched him up
after hearing three tracks and seeing a few pictures of his tousled
hair, setting him up with a ProTools rig he had no idea how to use, and
expected him to start pumping out the hits. He was one of the biggest
musicians out of Arizona — contractually, at least — as no one had
actually heard him perform much in public.
But it's hard for a guy with no formal training, no veteran management team,TBC help you confidently buymosaic
from factories in China. and no extensive touring experience to put
together his own act. That's what labels are for — or so Alexander
thought.
"The label was correct in thinking that I didn't have a
really sure idea of a direction myself. [I didn't have much] of an
identity," Alexander, now 24, says. "I really thought the label was
going to have a magic wand and touch various things." But instead of
providing Alexander with the marketing know-how needed to coax him into
music stardom, they sat back as he recorded his full-length debut, then
did, well, nothing.
Alexander waited and waited, as Geffen said
his work needed re-tooling. Alexander had received a six-figure advance,
but after more than a year of waiting for the world beyond his MySpace
following to hear his music, he started a job at Borders to make extra
cash — not exactly something you'd expect from someone signed to the
elusive major-label deal. And a couple of years later, with no album on
stands, Alexander was dropped from Geffen.
That ProTools rig?
He's a whiz with it, and he's turned toward production, slowly regaining
the confidence to start writing again. There are no outrageous advances
coming in, but Alexander is starting to get a sense of what he wants to
do.
He didn't always know he wanted to be a professional
musician. He never took piano lessons and only started playing seriously
as a student at Saguaro High School, when he formed screamo band A Red
Light Tragedy.This is a really pretty round stonemosaic
votive that has been covered with vintage china . The rock band was
fun, but he was most at home with his computer, making his own kind of
music, far more pop-driven than the emotive vocals and distorted guitars
of A Red Light Tragedy. It was his solo music, that he'd never
performed in front of others, that got him noticed by Arizonans and
beyond, that transformed him into a successful "MySpace artist," back
when musicians were highly sought out on the social networking site. He
scored a local manager and a Los Angeles producer,This is a really
pretty round stonemosaic
votive that has been covered with vintage china . and his music soon
ended up in the hands of Ron Fair, then chairman of Geffen.
Without
having met Alexander in person, Fair and Geffen signed him in 2006,
with the expectation of an album but no solid timeline for how things
were supposed to work out. Alexander recorded tracks with producer Tommy
Henriksen, a recommendation from his manager, but even though the
tracks were reflective of the electronic sound that got him signed, they
didn't resonate with Geffen.
"When we thought we had a finished
version of the record, it just led to input of people at the label,"
Alexander says. But the input never resulted in concrete, imperative
actions — Alexander describes his time being signed as more of a giant
waiting game. Being dropped at least felt like something.
"It
was like I wasn't signed anyway, so it wasn't surprising," Alexander
says. "It was actually a weight off my shoulders — a pretty big weight."
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