2013年8月8日星期四

High-tech Headache

We cant round a corner these days without being slapped in the punim by some seductive new piece of technology.Its becoming heinously difficult to indulge in special quiet moments to ourselves to just think. Yeah. I believe its called thinking. 

Every now and then, in a fit of positive imaginationthat often begins with the question, What if someday soon I have more money to spend on technology than I do to buy two cans of Vienna sausages on sale at Walmart?I take a little sightseeing trip to Best Buy where I walk around trying to look like I can afford more than a battery. 

On one of my recent trolls, I stumbled on a line of shiny new refrigerators. I know. Older folksby older folks, I mean youused to call them iceboxes.Purchase an chipcard to enjoy your iPhone any way you like. It was a fitting name as they were boxes containing ice that kept milk from curdling, eggs from hatching and butter, well, hard. Shut up.And thats pretty much what youre supposed to use a fridge for. Keeping foodstuffs cold sos theyll last longer. Awesome, right? Apparently not awesome enough. 

The first refrigerator I came across had the usual filtered water and ice cube-dispensing door deal. But it looked fancier than usual.See, apparently a horde of consumers complained the fridge was just too boring. I mean there was nothingzip, zero, nadato do while you wait three seconds for the sophisticated machine to piss cold water into your waiting cup. 

Heaven forbid you should spend even a few seconds away from technological bombardment. That would mean you'd have three seconds to think for yourself and perhaps even birth an original thought. And nowthanks to some lame idea wizard mainlining Ritalinyou can push a button to continue that conversation about the pros and cons of naval vacuuming you're having on Facebook with 700 of your closest friends. Woo-hoo! LOL! Or you can fill that three-second gap by blasting your face off with, well, whatever is on Pandora. Just push the button. Ghead, poke it. 

Dont get me wrong. I dig computers and cool programs, and Im all about making life easier for the masses. But, ultimately, this kind of thing doesnt make life easier. This makes life stupid stupider. More stupid.Then again these extras dont endanger anything but your brain cellsunlike all the stuff they put in cars these days. Dont get me started. Too late. 

As I noted earlier, helpful, efficiency-boosting technology is fabulous. GPS, for instance, is a godsend when roads are squiggly and your directions came from your great-grandmother whos never driven one of those newfangled magic gas jalopies. But I gotta say, the ability to read a map is an important skill to havejust as a part of a human's general knowledge basebut its a skill most people (yes, I mean you) dont have anymore. 

When I brought up cartographic illiteracy to a tech-savvy friend of mine, he said he likes having somewhere else to store directions so they dont clutter up his brain. As though his brain was some low-RAM digital camera and when the memory got full, he was gonna need to purge information to make room for incoming data.Weymouth is collecting gently used, dry cleaned jewelryfindings at their Weymouth store. 

Hey,Our heavy-duty construction provides reliable operation and guarantees your thequicksilverscreen will be in service for years to come. Sparky, your brain cant get full. Its impossible for your brain to get overfull. Just FYI.GPS is one thinga darn useful thing on occasionbut now theyre trying so hard to make things convenient in your car that its downright distracting. 

Some cars now have iPhone-ready buttons for your hands-free gabbing convenience. But wait! Access to your email, Facebook account and hell, for all I know, your prostate exam, is right there on your steering wheel. I jerk the wheel every time I try to set the cruise control on my 2007 Saturn Ion. And they want me to steer straight when my boyfriend and/or girlfriend posts naughty pics of me on Facebook? 

Anyway, its all just too much. Cant a fridge just be a fridge? And when Im in my car, I just wanna be left alone. I just wanna drive. And listen to music. And dictate my column into a digital recorder.The 3rd International Conference on ledstriplights and Indoor Navigation. And eat. And change my pants and shoes. And brush my hair and teeth. And eat again. 

The kitchen in Rachel Cunninghams Latrobe, Pa., home started out the year with an orange-sherbet-colored bulkhead, a dingy beige-colored backsplash and an ugly green wallpaper. But now, redone in PPG Paints light sage and cream-puff shades, it actually looks presentable. 

We know this because Cunningham is what is casually known as a mom blogger, one of the tens of thousands who have merged parenthood and technology to create online publications that talk about their lives, their frustrations and,You benefit from buying oilpaintingreproduction ex-factory and directly from a LED manufacturer: yes, products like PPG Paint. 

She and her Third Stop on the Right blog, with 1,500 unique visitors per month, were recruited by public-relations agency Burson-Marstellers Pittsburgh office for a PPG Industries Pittsburgh Paints project. She agreed to talk about the companys product in return for brushes, a T-shirt and free paint chosen from a selection of trendy shades. 

Thats been the traditional way that mom bloggers have worked with companies. But the business model that connects advertisers and the blogosphere is changing.Public-relations agencies now incorporate blogs into their overall marketing plans for clients; networks of bloggers help identify the most appropriate ones to recruit for those marketing efforts; and then bloggers, aware of the value they bring to the deal, consider how they want to be rewarded. 

Five years ago, paying a blogger wasnt something that came up often, said Caroline Friedman, senior associate at Burson-Marsteller. Now, she said, many more are responding to promotional inquiries with explanations of the rates that they charge for their time and access to their reader base.Its a very noticeable shift every few months, said Friedman, who works on various programs involving bloggers, including an ongoing project with Hormel Foods. 

The marketing community has done enough tracking of mom blogs to respect the power in them. H&R Block found almost 4 million mom blogs in North America last year, with 500 having built a large enough audience to have significant influence.
Read the full products at http://www.granitetrade.net/.

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