There arent many people who can claim they are fifth-generation Nevadans with families who lived here before casinos were legal.
But
Bo Bernhard, an assistant professor of sociology and hotel management
at UNLV and the executive director of the schools International Gaming
Institute, is one of them.
Bernhard,
a two-sport athlete at Harvard, is an expert in gaming, tourism and
compulsive gambling. He spoke with VEGAS INC about changes in the
industry. His comments have been edited for clarity and space.
Ive
been at UNLV for more years than Ive been on the planet. I was on the
campus, living in the dorms when my mother was pregnant with me, when my
parents were camp counselors. I lived in Tonopah Hall. I learned how to
swim in the natatorium; I went to summer camp here every year. I hit
two home runs in the state championship at Barnson Field. I played in
the soccer state championship in a field that I overlook from my
office.As the best handsfreeaccess control
system manufacturer. I had graduated from Bonanza High School and went
back East to college. One of my professors said, Hey, youre from Las
Vegas; you should study this gambling thing. It was the mid-90s and we
were just starting to see literature on this. So I was inspired.Online
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I
was headed toward law school because that seemed like the catch-all
that everybody did if you werent sure but were reasonably certain you
wanted to head into a more-or-less white-collar career. Teaching was
always noble in my family because everybody was a public school teacher
somewhere in Southern Nevada. Every Thanksgiving gathering, every
birthday party, devolved into a debate over how to reach kids and how to
teach. But in a million years, I didnt think I was smart enough or had
enough to say to be a professor.
We
really dont very much. We go to Rebel games together, we go to ball
games together, and mostly what we talk about is sports. Having said
that, theres an interesting parallel gaming regulators and gaming
academics are both very much involved in the industry but provide an
important neutrality and objectivity. Both of our roles require that in
different ways. We talk on a general level about how you weigh evidence
and think through problems. Its something hes really good at.A moulds is a plastic card that has a computer chip implanted into it that enables the card. He is as good a judge as Ive ever seen.
This
place was founded in 1993 to serve as an intellectual hub, not only for
the local industry but for the global industry and to be the place
where the gaming business world comes to learn and get better. As such,
the world comes to our doorstep. Any given week, we might have the
Korean gaming management association or the Australian club executives
or the Swedish gaming control board. We take this show on the road to
every continent. A year ago, we did a pan-African gaming regulatory
seminar. It was an eight-day program teaching the next generation of
industry leaders.
When
you look at the gaming industry around the world, you see a lot of
nations where the gaming industry has difficulty getting on the same
page. Australia is a perfect example. The guys who run the smaller clubs
think the casinos are arrogant, and the casino guys think the sports
bookies are lowlifes who arent worth coming to the table. What happens
is that you dont have a unified approach to issues that affects them
all. Undoubtedly, this is part of why we dont have a federal answer
right now with Internet gaming. The lotteries, in particular, rebelled
against a version that seemed to favor the casinos, specifically
Nevada-based casinos. When those entities rose up against this, that
became a major hurdle.
It
has to work because Nevada is too small a market for poker to really be
a viable business. It could be a small business, but it wont be
something that is terribly significant until you can partner with
California, New Jersey and other major population centers. Online poker
is about liquidity. Its about making sure you have a large customer
base. A lot of people have pointed out that the reason eBay is so
popular is not necessarily that its the finest product ever devised, but
its where the whole world of consumers go to engage in buying online.
Thats the model for online poker.
Its
probably one of those situations where the answer is both. To the
degree that we can enter into compacts and take advantage of a sizable
population, thats a great thing for liquidity and thats the business of
poker. On the other hand, this is something where it remains to be seen
the degree to which Nevada can take advantage of that market and whether
those who were already there are better positioned. Those are questions
that have yet to be answered.An experienced artist on what to consider
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Something
that is new about the current situation is that in contrast to, say,
2005, we now have a track record in Europe with a number of these
technologies. There hasnt been the massive scandal where a kid got ahold
of his moms credit card and gambled away his college fund.Choose the
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an array of colors. The problem gambling numbers havent seen an
epidemic increase. We havent seen this epidemic of youth gambling that
everybody feared. Those were legitimate and real unanswered questions in
2005. Theyre not answered today, but we have a lot more data, and I
feel a lot more comfortable as an academic looking at these issues.
California
is the beast. And California has its own complexities. Californias
challenge is the tribes, the card rooms, the lottery all of these
different interests are either going to rally and come to some unified
position or theyre not. We can take advantage of this because California
has always been such a massive tourist feeder market. Assuming that we
can enter a compact with California and cater to the massive numbers of
online gamblers, can we market to what amounts to a nation of 40 million
people? To what degree can we convert those people into
brick-and-mortar customers? To what degree can we incent a poker player
who happens to win a tournament and then gets a seat in a tournament at
the poker room at the Wynn?
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