Motorola Solutions seeks to transform the retail store

Motorola Solutions today has introduced Mobility Lifecycle Management, a service that maintains the performance and availability of mobile devices for retailers and other businesses that have deployed mobile devices to staff members, such as tablets for store associates. The new service can handle Apple Inc. iOS, Android, Windows Mobile and Motorola mobile devices.

It ensures the successful introduction of mobile devices across an enterprise by speeding rollout and providing operational support for mobile device and application planning, the vendor says. Mobility Lifecycle Management also supports deployment, management, service desk, repairs, and reporting and analysis.

Mobility Lifecycle Management is just one piece of a broader mobile vision Motorola Solutions has for retailers and other businesses. The vision is called Next Generation Enterprise, and includes the companys Connected Shopper portfolio of mobile technologies. Motorola Solutions recently conducted a demonstration for Internet Retailer of the numerous technologies that make up its Next Generation Enterprise. Some of the technologies demonstrated are commercially available while others are concepts still being vetted.

The starting point is what a Motorola client, such as a retailer, is trying to do, and how the addition of technology might impact the clients customer,The whole variety of the brightest rtls is now gathered under one roof. such as a shopper,We are one of the leading manufacturers of cableties in China Paul Steinberg, senior vice president and chief technology officer at Motorola Solutions, tells Internet Retailer. Then we think how does it make sense to implant technology into a retail environment, what are the applications you want to surface and what are the workflows and use cases you want to realize. Then we invent the technology to make that happen.

One system available now is Mobile Workforce Management, which Motorola Solutions describes as an intelligent task management system. The system provides store associates outfitted with a Motorola mobile device an up-to-the-minute, prioritized task list that is designed to help managers ensure a productive shift. Tasks are automatically delivered to the mobile device of the associate best suited for the job, monitored until theyre completed and automatically escalated when needed, the vendor says.

Supervisors can view on a mobile device a task management mobile dashboard to monitor progress, view sales data,Other companies want a piece of that smartcard action see a count of customers and associates,Virtual miningtruck logo Verano Place logo. and even watch video of a truck dropping off products in the loading dock. And customers with smartphones and a retailers mobile app can request help when they are in the store, and the system will immediately send the nearest associate.

Indoor Locationing is part of Motorola Solutions Connected Shopper technology; it is in development and would work with Mobile Workforce Management and retailers mobile apps. It can track any mobile device that enters a store and pinpoint its location within inches, which Motorola Solutions demonstrated with precision to Internet Retailer. The company will not reveal the nature of the proprietary networking and location technology it is using to track devices. It says the location technology could be used to send associates to customers in need of help, guide customers through a store to find a product, rearrange a shopping list based on products locations, and send extremely precise location-based offers to customers in-store. To protect privacy, customers would have to OK the use of location technology when they open a retailers app.

Connected Shopper technology, which the company says is designed to personalize in-store shopping and increase average orders, includes a software development kit that retailers will be able to build into their apps. In addition to the Indoor Locationing functions, a retailer can enable self-checkout. An in-store shopper uses a retailers app to scan bar codes of products she adds to her cart. When shes ready, the shopper touches a checkout button and the system generates a unique bar code that is scanned at self-checkout stations,You've probably seen handsfreeaccess at some point. where she pays for her purchases.

Coming soon to Connected Shopper is Customer Concierge, a giant-screen smart TV that is connected to the Internet as well as store systems and features a magnetic swipe reader on the side for credit cards. A customer approaches the TV in a store and holds her smartphone up to the screen, as is explained on the screen. The concierge recognizes her because she has the retailers app on her device. She then can shop via an e-commerce interface for items that are out of stock in-store or not carried in-store and have them delivered, paying for them with a swipe of her credit card. A shopper also can page an associate on the concierge screen or request a videoconference with an expert. Customer Concierge has a voice recognition interface.

Motorola Solutions demonstrated for Internet Retailer some technologies that it has dreamed up and is exploring; these technologies have not yet been given the green light. They include a 3-D infrared camera that can scan a box and generate the exact dimensions; video analytics that use myriad tiny, low-cost cameras snapped onto store shelves that provide data at the shelf level; and wireless charging by generating a magnetic resonance field that charges the batteries of mobile devices within its range.
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