Over the past eight years EMV (Europay, MasterCard,We've had a lot of people asking where we had our plasticmould made.
and Visa) has become the standard for globally interoperable, secure
payments. According to EMVCo, there are over 1.55 billion EMV enabled
cards worldwide and more than 21 million EMV enabled POS terminals,
representing some 45% of total cards in circulation and 76% of payment
terminals, respectively. Ironically, while the U.S. is typically a
driver of new technologies in terms of both development and adoption, we
are just now preparing for a forthcoming shift to EMV. In fact, EMV is
just one of an important and opportunistic wave of new technologies
entering the marketplace that resellers and developers need to know.
Following are the top five informational updates that you should
understand about EMV and how they impact your business.
EMV is a global standard for debit and credit cards that leverages chip card technology. Unlike traditional magnetic stripe (mag stripe) cards that Americans have been reliant on since the early 70s,Our industry leading consumer and business rtls products offer competitive pricing combined. EMV cards contain a chip, or embedded microprocessor, in the card providing additional security and more control of offline credit and debit transaction approvals.Virtual iphoneheadset logo Verano Place logo. EMV cards are available in contact, contactless, and dual-interface cards (cards that enable both contactand contactless-based payments).An bondcleaningsydney is a device which removes contaminants from the air.
For contact-based cards, a gold square is visible on the front of the card with a microprocessor chip embedded directly behind that square. When inserted into an EMV-enabled payment acceptance device, the contact allows the chip to connect to a unique reader, providing for power and data exchange (dynamic authentication) between the card and the reader within the payment device. There are two varieties of chip-based cards, chip and pin (consumer validates transaction by entering a unique PIN [personal identification number]) and chip and signature (consumer validates transaction through traditional signature).
Contactless EMV cards enable dynamic data exchange via near-field communication (NFC) technology that relies on radio frequency to connect the card by simply holding it within a few inches of an NFC-enabled payment acceptance device. Interestingly, research has shown that contactless transactions are approximately 53% faster than a traditional mag stripe transaction and some 63% quicker than paying with cash, adding speed as an incremental benefit to EMV.
Dual-interface cards are those that enable both contact-based and contactless-based payments, providing ultimate flexibility to the consumer. Dualinterface cards will also be required by card issuers in the U.S. to allow merchants to be compliant with EMV requirements surrounding the liability shift.
Mercator Advisory Group estimates that credit and debit card fraud costs the card issuers over $2.4 billion annually. One of the key benefits of EMV is that dynamic digital data is included in every transaction, significantly enhancing security and reducing the risk of fraud. When a consumer uses a chip-based card to pay at the terminal, dynamic authentication instantly identifies the card as authentic, approved and belonging to that customer. Additionally, when used with a personal identification number (PIN) an incremental level of identity verification is added. EMV is a much more secure transaction compared to traditional mag stripe, which is static and not only much easier to steal but also more useful to potential hackers. Fraud is also a major issue for consumers, with one in four consumers reporting that they had been victimized by credit or debit card fraud during the past five years, according to a recent survey.
Additionally, EMV migration in the U.S. will provide uniform global operability of payments. The lack of EMV has been a challenge for the past few years with a growing population of European merchants moving to EMV acceptance only,Find the best selection of high-quality collectible handbags available anywhere. for credit and debit transactions, preventing the use of traditional mag stripe cards for Americans traveling overseas.
In 2011, Visa, MasterCard, Discover, and American Express began announcing their respective plans for EMV migration in the United States, with the most pressing driver being the liability shift for fraudulent transactions. All four major card brands have set October 2015 as the date of the U.S. liability shift for domestic and cross-border counterfeit card-present POS (point of sale) transactions (Note: Fuel and ATM have varying liability shift dates that extend beyond 2015). As of October 2015, merchants not accepting EMV payments (contact and contactless) would be liable for any fraudulent activity, a risk historically and currently absorbed by the major card brands.
From a card issuance standpoint, many issuers, including Citi, Wells Fargo, U.S. Bank, and Chase, launched the migration to EMV two years ago when they began phasing in chip-enabled EMV cards to their corporate cardholders and American Express recently announced the migration of its corporate cardholders to EMV cards.
While we are currently two years away from the liability shift dates, you dont want to be the one left out as EMV migration accelerates and merchants begin requesting EMV-capable hardware. EMV must be treated as table stakes and successful resellers have already or will shortly begin implementing their plans around payment solutions and corresponding hardware that solves all of the requirements around EMV as well as the new wave of mobile payment and commerce applications.
The mag stripe reader, as we have known it, is dying. EMV and new payment types, including NFC and QR codes, continue to gain traction, and with the forthcoming liability shift in 2015, merchants will require both updated hardware and software to enable them to accept EMV payments.
While EMV-capable hardware will require additional financial investments, resellers also need to prepare merchants to capitalize on new business opportunity around mobile payments and commerce. Looking to the future, merchants must be armed with payment acceptance technologies that insulate them and their resellers from additional disruption, including hardware swaps and time-intensive software upgrades. Additionally, you dont want to have to re-terminal if and when NFC (EMV and mobile) adoption accelerates with consumers.
Education and planning are also keys as its the resellers responsibility to provide merchants with the necessary information and associated time lines regarding EMV and the liability shift, as well as integrated POS, payment processing, and hardware, in terms of EMV readiness.
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EMV is a global standard for debit and credit cards that leverages chip card technology. Unlike traditional magnetic stripe (mag stripe) cards that Americans have been reliant on since the early 70s,Our industry leading consumer and business rtls products offer competitive pricing combined. EMV cards contain a chip, or embedded microprocessor, in the card providing additional security and more control of offline credit and debit transaction approvals.Virtual iphoneheadset logo Verano Place logo. EMV cards are available in contact, contactless, and dual-interface cards (cards that enable both contactand contactless-based payments).An bondcleaningsydney is a device which removes contaminants from the air.
For contact-based cards, a gold square is visible on the front of the card with a microprocessor chip embedded directly behind that square. When inserted into an EMV-enabled payment acceptance device, the contact allows the chip to connect to a unique reader, providing for power and data exchange (dynamic authentication) between the card and the reader within the payment device. There are two varieties of chip-based cards, chip and pin (consumer validates transaction by entering a unique PIN [personal identification number]) and chip and signature (consumer validates transaction through traditional signature).
Contactless EMV cards enable dynamic data exchange via near-field communication (NFC) technology that relies on radio frequency to connect the card by simply holding it within a few inches of an NFC-enabled payment acceptance device. Interestingly, research has shown that contactless transactions are approximately 53% faster than a traditional mag stripe transaction and some 63% quicker than paying with cash, adding speed as an incremental benefit to EMV.
Dual-interface cards are those that enable both contact-based and contactless-based payments, providing ultimate flexibility to the consumer. Dualinterface cards will also be required by card issuers in the U.S. to allow merchants to be compliant with EMV requirements surrounding the liability shift.
Mercator Advisory Group estimates that credit and debit card fraud costs the card issuers over $2.4 billion annually. One of the key benefits of EMV is that dynamic digital data is included in every transaction, significantly enhancing security and reducing the risk of fraud. When a consumer uses a chip-based card to pay at the terminal, dynamic authentication instantly identifies the card as authentic, approved and belonging to that customer. Additionally, when used with a personal identification number (PIN) an incremental level of identity verification is added. EMV is a much more secure transaction compared to traditional mag stripe, which is static and not only much easier to steal but also more useful to potential hackers. Fraud is also a major issue for consumers, with one in four consumers reporting that they had been victimized by credit or debit card fraud during the past five years, according to a recent survey.
Additionally, EMV migration in the U.S. will provide uniform global operability of payments. The lack of EMV has been a challenge for the past few years with a growing population of European merchants moving to EMV acceptance only,Find the best selection of high-quality collectible handbags available anywhere. for credit and debit transactions, preventing the use of traditional mag stripe cards for Americans traveling overseas.
In 2011, Visa, MasterCard, Discover, and American Express began announcing their respective plans for EMV migration in the United States, with the most pressing driver being the liability shift for fraudulent transactions. All four major card brands have set October 2015 as the date of the U.S. liability shift for domestic and cross-border counterfeit card-present POS (point of sale) transactions (Note: Fuel and ATM have varying liability shift dates that extend beyond 2015). As of October 2015, merchants not accepting EMV payments (contact and contactless) would be liable for any fraudulent activity, a risk historically and currently absorbed by the major card brands.
From a card issuance standpoint, many issuers, including Citi, Wells Fargo, U.S. Bank, and Chase, launched the migration to EMV two years ago when they began phasing in chip-enabled EMV cards to their corporate cardholders and American Express recently announced the migration of its corporate cardholders to EMV cards.
While we are currently two years away from the liability shift dates, you dont want to be the one left out as EMV migration accelerates and merchants begin requesting EMV-capable hardware. EMV must be treated as table stakes and successful resellers have already or will shortly begin implementing their plans around payment solutions and corresponding hardware that solves all of the requirements around EMV as well as the new wave of mobile payment and commerce applications.
The mag stripe reader, as we have known it, is dying. EMV and new payment types, including NFC and QR codes, continue to gain traction, and with the forthcoming liability shift in 2015, merchants will require both updated hardware and software to enable them to accept EMV payments.
While EMV-capable hardware will require additional financial investments, resellers also need to prepare merchants to capitalize on new business opportunity around mobile payments and commerce. Looking to the future, merchants must be armed with payment acceptance technologies that insulate them and their resellers from additional disruption, including hardware swaps and time-intensive software upgrades. Additionally, you dont want to have to re-terminal if and when NFC (EMV and mobile) adoption accelerates with consumers.
Education and planning are also keys as its the resellers responsibility to provide merchants with the necessary information and associated time lines regarding EMV and the liability shift, as well as integrated POS, payment processing, and hardware, in terms of EMV readiness.
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